NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles:
Related suggestion:
JAN MOIR: Why JK Rowling SHOULDN'T forgive the weaselly band'Influencer' pup living in the lap of luxury travels the world in fiveIsla Phillips: The little royal and greatWhy is bitcoin halvingLady Tatiana MountbattenChina news: Solomon Islands strikes $95 million Huawei internet dealSnap! How toned Pippa Middleton matches her bikinis with her designer wardrobeFrom deep sadness to dazzling pomp, 15 key revelations from the mustThe abandoned villa in Italy where Edward VII's mistress, Alice Keppel liked to sun herselfCan you nail which royal women committed these acts of manicure mutiny?
3.1662s , 6504.8671875 kb
Copyright © 2024 Powered by Walmart launches store ,Stellar Storyline news portal